This campaign is designed to raise awareness on the Gun Show Loophole. The problem concerning this issue is that anyone can obtain a firearm at a gun show with no identification, background check, or questions asked. It is simply a cash-and-carry system that allows anyone including criminals and terrorist to purchase guns for illegal purposes. Gun Shows result as the second leading source of illegal firearm trafficking in the world because of this loophole in the system.
Through the exhibit, brochure, and website the audience can become informed in depth on the Gun Show Loophole. Through these forms of media anyone can learn how to get involved with the issue and become well informed on what exactly needs to be done to put a stop to this issue.